Amazon PPC & Ads Management
More Sales, Lower Ad Cost
Ads are the fastest way to grow on US marketplaces — and the fastest way to burn money. Forway BD plans, builds and optimises campaigns on Amazon, Walmart, TikTok, Meta and Google, with every decision tied to profit instead of clicks. You get a weekly report that shows what was spent and what it earned.
150%
ROI focus
35%
Cost reduction
Weekly
Reports
Profit first, not clicks
On Amazon we manage ACoS (ad cost as a share of ad sales) and TACoS (ad cost as a share of total sales). A falling TACoS means ads are building organic rank, not just buying sales. We set targets for each product based on its margin, then adjust bids and keywords against them every week.
Every channel where US shoppers buy
We run Amazon Sponsored Products, Sponsored Brands and Sponsored Display; Walmart Sponsored Products; TikTok ads that boost creator videos; and Meta and Google Shopping campaigns that send buyers to your Shopify store. Creative matters as much as bids, so our design team makes the ad images and videos.
What’s included
Campaign strategy
Account structure, budgets and targets built around your margins.
Keyword research
Search terms American shoppers actually use, plus negative keywords.
Ad creative support
Images, videos and copy designed to get clicks.
A/B testing
Headlines, images and bids tested to find what converts.
Bid optimization
Weekly bid and budget changes based on real results.
Weekly reporting
Spend, sales, ACoS/ROAS and next steps in plain English.
How it works
A clear process with one point of contact from the first call to launch. You always know what happens next.
Request A Quote- 01
Account audit
We review current campaigns and wasted spend.
- 02
Strategy
Targets per product and budget plan agreed.
- 03
Build
Campaigns restructured or created from scratch.
- 04
Optimize
Weekly bid, keyword and creative changes.
- 05
Report & scale
Winning campaigns get more budget.
Frequently Asked Questions
1. What is a good ACoS on Amazon?
It depends on your profit margin. A product with a 40% margin can afford a higher ACoS than one with 20%. We set a break-even ACoS for each product and manage to that, not a generic number.
2. Which ad platforms do you manage?
Amazon Ads, Walmart Sponsored Products, TikTok, Meta (Facebook and Instagram) and Google Shopping.
3. How soon will I see results?
Most accounts see wasted spend drop within the first few weeks. Organic rank gains from ads usually build over one to three months.
4. Do I need to give you my login?
No. We get access through each platform’s official user permissions, so you stay in control of your account.
5. Do you also create the ad images and videos?
Yes, through our graphic design service.
Let’s talk about your ppc & ads management plan.
A free 30-minute call with our team. You leave with clear next steps.